Blog
Notes on product data and AI shopping
Practical articles on the product data, structured data and feeds that help ChatGPT, Perplexity, Gemini and Google read WooCommerce products.
- AEO fundamentals
AEO vs SEO: what changes when AI answers
SEO optimizes to rank on a page of links. AEO optimizes to be the single answer an assistant speaks. What carries over, what AEO adds, and the mindset shift. - AEO fundamentals
Product schema (JSON-LD) for AI shopping: the fields that matter
You do not need every schema.org property. The required Product/Offer fields, recommended ones that help assistants compare products, and availability values. - AEO fundamentals
GTIN, brand and identifiers: why AI assistants skip products without them
GTIN and brand are how an assistant matches your product to what a shopper asked for. What a GTIN is and what to do when your products don't have one. - For agencies
The AEO audit checklist you can run on any store
A concrete AEO review: structured data, identifiers, offer clarity, feeds, crawler access and content. Covers the crawler setting most audits get wrong. - AEO fundamentals
How to measure AI visibility (and not fool yourself)
AI visibility takes more than one number. The method: a repeatable prompt panel per assistant, and mentioned versus recommended versus cited. - WooCommerce
WooCommerce product feed for AI agents: what to include
A product feed lets AI agents read your whole catalog at once, with current price and stock. What goes into it and why it has to stay in sync with the store. - WooCommerce
Fixing duplicate product schema in WooCommerce (Woo core, themes and Yoast)
WooCommerce core, your theme and an SEO plugin can each emit Product schema, and conflicting blocks make assistants back off. How to get to one clean source. - WooCommerce
WooCommerce structured data checklist for 2026
An ordered checklist for WooCommerce structured data: required Product/Offer fields, one source of truth, recommended identifiers, feeds and crawler access. - WooCommerce
Shopify vs WooCommerce for AEO: which is better for getting recommended by AI
AEO works on both Shopify and WooCommerce, and the quality of your product data decides the result. How the two differ and what the work looks like on each. - AEO fundamentals
llms.txt explained: does your store need one?
What llms.txt is, why AI search crawlers mostly ignore it today, where it does get used, and why it is a small optional piece of AEO. - For agencies
How to report AI visibility to clients (a simple monthly template)
How to report AI visibility to clients: a one-page monthly format with readiness score, closed issues, AI check, work done and next month's plan. - WooCommerce
Why your WooCommerce products aren't showing up in ChatGPT Shopping
AI assistants recommend products they can read. If yours are missing, the cause is usually missing structured data, brand or GTIN. How to check and fix it. - WooCommerce
We checked 96 WooCommerce stores: what ChatGPT can't read on a product page
ChatGPT recommends products it can read. In 96 Polish WooCommerce stores, one product page in five had no Product data at all. What to fix, and in what order. - AEO fundamentals
Why your product isn't showing in AI answers
Why an AI assistant skips a product in ChatGPT, Perplexity or Google, how to tell which data problem is yours, and where to start fixing it. - AEO fundamentals
How to get your products into Perplexity Shopping
The product data Perplexity needs to shortlist and recommend your products: one clean Product block, identifiers, price and stock. - AEO fundamentals
How to get products into Google AI Overviews and AI Mode
Google AI Overviews draw on your Merchant feed and Product schema. How to make them agree so Google names your products. - AEO fundamentals
How Microsoft Copilot reads your product data
Copilot pulls from Bing and Microsoft's merchant program. The often forgotten data work that makes your products eligible. - WooCommerce
WooCommerce product attributes AI assistants actually use
AI assistants match shoppers' questions against size, material, color and capacity. Which WooCommerce attributes to add, and how they reach your product data.