Terms of Service
Effective date: 2026-07-20
These Terms of Service ("Terms") govern your access to and use of the ShopToAI service (the "Service") provided by YAStuning OÜ (private limited company / OÜ), Pae tn 25-47, 11414 Tallinn, Estonia, registration number 14016370 ("we", "us", "our"). By creating an account or using the Service, you ("Customer", "you") agree to these Terms.
1. The Service
The Service performs AI-assisted AEO (answer-engine optimization) audits of e-commerce product catalogs and proposes and applies improvements, including structured data and feeds, for connected stores (initially WooCommerce/WordPress, with additional platforms over time).
2. Accounts and eligibility
2.1 You must provide accurate registration information and keep it current.
2.2 You are responsible for safeguarding your credentials and for all activity under your account. Notify us promptly of any unauthorized use.
2.3 The Service is offered exclusively to businesses. You confirm that you register and use it in a professional or commercial capacity, on behalf of a business, and are at least 18 years old. It is not offered to consumers, and registration requires business details.
2.4 If, despite Section 2.3, you are found to act as a consumer under applicable law, your statutory consumer rights still apply in full, including the 14-day right of withdrawal under Directive 2011/83/EU (or its national implementation). Nothing in these Terms limits or waives those rights.
2.5 Sanctions and export. You confirm that you are not located in, or a resident of, a country or territory under an EU sanctions embargo, that you are not on an EU, UN or other applicable sanctions list, and that you will not use the Service in breach of export-control or sanctions laws.
3. Connecting your store; your responsibilities
3.1 To use the Service you connect one or more stores via API credentials. You represent that you are authorized to connect each store and to grant us the access required.
3.2 You are responsible for the lawfulness of the catalog data you connect, including any personal data it contains. Where that data includes personal data, our Data Processing Agreement applies and you act as controller.
3.3 You control whether to grant write access and whether to enable auto-apply of safe fixes. Every applied change stores the previous value so it can be rolled back. Write access, auto-apply and rollback are available only on platforms that support write-back (currently WooCommerce/WordPress); read-only connections such as Shopify are audited and given feeds and structured data, but their catalogs are not modified.
4. AI-generated suggestions
4.1 The Service uses AI to propose catalog improvements. These are suggestions. You are responsible for reviewing and approving them before they take effect, except where you explicitly enable auto-apply for designated safe fixes.
4.2 We do not fabricate identifiers such as GTINs. AI output is provided "as is" and may contain errors; verify it before relying on it.
4.3 Applying changes is your decision. Any change to your store - whether you approve it manually or enable auto-apply for designated safe fixes - is applied at your request, at your sole discretion, and on your responsibility. Write access and auto-apply are off by default and take effect only if you switch them on. If you do not want automatic changes, do not enable auto-apply and do not grant write access. By enabling them you voluntarily instruct us to apply changes on your behalf.
4.4 No liability for the effect of changes. To the maximum extent permitted by law, we are not responsible or liable for the consequences of any change applied to your store (automatically or after your approval), including any effect on your content, product listings, search or AI-assistant visibility, traffic, conversions, sales, or any downstream or third-party consequence. Every change stores the previous value so you can roll it back, and you remain responsible for maintaining your own backups. Rollback restores the previously stored value in your store but does not retroactively undo effects a change may already have caused (for example, pages already cached, crawled or re-indexed by search engines or AI assistants, or orders placed in the interim). This clause does not affect liability that cannot be excluded under applicable law (see Section 12.3).
4.5 No training on your data; you own the output. We do not use your catalog or store data, or the prompts and results generated from it, to train our own or any third party's AI models. Our AI sub-processors process this data through their APIs to return a result to you, not to train their models (see the Sub-processors list). As between you and us, you own the AI-generated suggestions the Service produces for your catalog; to the extent we hold any rights in that output, we assign them to you when you apply it. This does not change your responsibility to review output under Section 4.1 or the disclaimer in Section 4.2.
4.6 Aggregated and de-identified data. We may create aggregated and de-identified data from your use of the Service (for example, audit scores and visibility trends stripped of your name, store URL and product data) and may retain and use it to operate, secure, analyse, improve and market the Service, including after you disconnect a store or close your account. Such data does not identify you, your store or any product, and we do not attempt to re-identify it. This does not permit us to publish your name, logo or store as a customer reference except as allowed under Section 8.5, and does not affect our deletion of your identifiable data under our Privacy Policy and DPA.
5. Subscriptions, fees and billing
5.1 Paid plans are billed through Stripe on the cycle shown at checkout. Fees are stated exclusive of VAT unless noted; applicable taxes are added.
5.2 Subscriptions renew automatically unless cancelled before the end of the current period. You can cancel at any time, effective at the end of the paid period.
5.3 All fees are non-refundable. We do not provide refunds, credits, or pro-rata reimbursements for fees already paid, including for partial billing periods, time remaining after cancellation, downgrades, or features you choose not to use. The only exceptions are those we cannot exclude by law - in particular a statutory consumer right of withdrawal under Section 2.4. Cancelling stops future renewals (Section 5.2); it does not refund the current period.
5.4 We may change pricing on prospective notice; changes do not affect the current paid period.
5.5 Taxes. Fees are exclusive of taxes. You are responsible for all taxes on your purchase except taxes on our income. If you are a VAT-registered business in the EU outside Estonia, the reverse-charge mechanism applies and you account for VAT in your own country, provided you give us a valid VAT identification number; without one, we may charge VAT. You are responsible for keeping your VAT number and billing details accurate.
6. Acceptable use
You agree not to:
- (a) use the Service unlawfully or to process data you are not authorized to process;
- (b) attempt to breach security, access other tenants' data, or disrupt the Service;
- (c) reverse engineer or resell the Service except as expressly permitted;
- (d) overload the Service or circumvent rate limits and quotas;
- (e) use the Service to violate third-party rights;
- (f) access the Service, or run scans, through automated means - including bots, scrapers, crawlers, or scripted requests - or scrape, harvest, or bulk-collect data from it, except through interfaces we expressly designate for your account;
- (g) introduce malware or code intended to disrupt the Service or gain unauthorized access;
- (h) use the Service to build a competing product or to benchmark it for a competitor;
- (i) share, resell or sublicense your account or workspace access, or exceed the limits of your plan.
7. Multi-tenancy and data isolation
The Service is multi-tenant. We apply technical measures to scope each customer's data to their workspace and to prevent leakage between tenants.
8. Intellectual property
8.1 We retain all rights in the Service, its software and documentation.
8.2 You retain all rights in your store and catalog data. You grant us a limited licence to process it solely to provide the Service.
8.3 Feedback you provide may be used to improve the Service without obligation to you.
8.4 Your right to use the Service. Subject to these Terms and your plan, we grant you a limited, non-exclusive, non-transferable, non-sublicensable and revocable right to access and use the Service for your internal business purposes during the term.
8.5 Reference use. You grant us a non-exclusive, royalty-free right to use your name and logo to identify you as a customer in our client lists, on our website and in similar marketing materials, and to publish a testimonial you give us. We follow any brand guidelines you share. You can opt out or withdraw this right at any time by emailing [email protected], and we will stop within a reasonable time.
9. Availability, support and changes
9.1 We aim for high availability but do not guarantee uninterrupted service unless a separate SLA is agreed in writing.
9.2 We may modify or discontinue features, giving reasonable notice of material adverse changes where practicable.
9.3 Features labelled beta, preview or early access are provided as is, may change or be withdrawn at any time, and carry no warranty or service commitment.
10. Third-party services
The Service integrates third-party providers (e.g. Stripe, Google (Gemini API / AI Studio), Cloudflare, your e-commerce platform). Your use of those is also subject to their terms, and we are not responsible for their acts or omissions.
11. Warranties and disclaimers
To the maximum extent permitted by law, the Service is provided "as is" and "as available". We disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement. We give no guarantee of any outcome and do not warrant that audits, AI suggestions, structured data, or feeds will increase - or avoid decreasing - your visibility, ranking, citations, traffic, conversions or sales in any search engine or AI assistant, or achieve any other commercial result. You use the Service and act on its output at your own risk. Nothing in these Terms excludes statutory rights that cannot be excluded, including mandatory consumer rights where applicable.
12. Limitation of liability
12.1 To the extent permitted by law, neither party is liable for indirect, incidental, special or consequential damages, or for lost profits, revenue or data.
12.2 Our total aggregate liability arising out of or relating to the Service is limited to the fees you paid to us in the 12 months preceding the event giving rise to the claim.
12.3 Nothing limits liability for death or personal injury caused by negligence, for fraud, for gross negligence or wilful misconduct, or for any other liability that cannot be limited under applicable law.
12.4 For the avoidance of doubt, and subject to Section 12.3, we are not liable for the effect of any change applied to your store, whether automatically or after your approval, as set out in Section 4.4. You apply such changes voluntarily and at your own risk.
12.5 The cap in Section 12.2 does not limit either party's statutory liability under Article 82 GDPR to data subjects, or our liability for a personal data breach caused by our failure to meet our data-protection or security obligations under the DPA; such liability is governed by applicable data-protection law.
13. Indemnity
13.1 Your indemnity. You will defend and indemnify us against third-party claims arising from your use of the Service in breach of these Terms or applicable law, or from the catalog or store data you connect.
13.2 Our IP indemnity. We will defend you against a third-party claim that the Service, used as permitted, infringes that party's intellectual-property rights, and we will pay the damages finally awarded or a settlement we approve. This does not apply to claims arising from your data, from combining the Service with anything we did not provide, or from a modification not made by us. If the Service becomes, or we believe may become, the subject of such a claim, we may at our option obtain the right for you to keep using it, replace or modify it to be non-infringing, or, if neither is reasonable, terminate the affected Service and refund prepaid fees for the unused period. This Section states our entire liability for intellectual-property infringement.
13.3 Procedure. The party seeking indemnity promptly notifies the other of the claim, gives it sole control of the defence and any settlement (a settlement may not impose a non-monetary obligation on the indemnified party without its consent), and provides reasonable cooperation.
14. Suspension and termination
14.1 You may stop using the Service and close your account at any time.
14.2 We may suspend or terminate access for material breach (with notice and an opportunity to cure where appropriate) or where required by law.
14.3 On termination we will delete or return your data as described in the Privacy Policy and DPA, subject to legal retention obligations.
14.4 You may also terminate the affected Service as described in the DPA, Section 6.3, if you object on reasonable data-protection grounds to a new sub-processor and we cannot resolve your objection.
14.5 Suspension. We may suspend your access immediately if a payment is overdue after a reminder, if your use poses a security risk or breaches Section 6, or where the law requires it. Suspension does not relieve you of payment obligations, and continued non-payment is a ground for termination under Section 14.2.
15. Data protection
Our processing of personal data is described in the Privacy Policy. Where we process personal data on your behalf, the DPA forms part of these Terms.
16. Changes to these Terms
We may update these Terms. Material changes will be notified via the Service or by email and take effect on the stated date. Continued use after that date constitutes acceptance.
17. Confidentiality
17.1 "Confidential Information" means non-public information one party (the discloser) shares with the other (the recipient) that is marked confidential or that a reasonable person would understand to be confidential from its nature or the circumstances - including your store and catalog data, our non-public pricing, and each party's business and technical information.
17.2 The recipient uses the other party's Confidential Information only to provide or use the Service under these Terms, protects it with at least reasonable care, and does not disclose it except to its staff, contractors and advisers who need it and are under similar confidentiality duties.
17.3 This does not cover information that is or becomes public through no fault of the recipient, that the recipient already held free of any duty of confidence, that it lawfully receives from a third party free to share it, or that it develops independently without using the Confidential Information.
17.4 If law or a court compels disclosure, the recipient may comply, but where permitted it first gives the other party reasonable notice so that party can seek protection.
17.5 These duties last for the term and for three years after it, except that trade secrets stay protected for as long as they remain trade secrets. Our handling of personal data is governed by the Privacy Policy and DPA, which prevail for that data.
18. General
18.1 Entire agreement. These Terms, with the Privacy Policy, the DPA and the plan or order you select, are the entire agreement between us about the Service and replace any earlier discussions or statements about it.
18.2 Severability. If any provision is held invalid or unenforceable, it is limited or removed only to the extent needed and the rest stays in force.
18.3 No waiver. If we do not enforce a right or provision, that is not a waiver of it.
18.4 Assignment. You may not assign these Terms without our prior written consent. We may assign them to an affiliate or to a successor in a merger, acquisition or sale of assets. Any other assignment is void. These Terms bind permitted successors and assigns.
18.5 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including outages of the third-party providers named in Section 10. This does not excuse payment obligations.
18.6 Notices. We give notices through the Service or by email to your account address; you send formal notices to us at the address in Section 20. A notice is treated as received when sent, or on the next business day if sent outside business hours.
18.7 No partnership. Nothing in these Terms creates a partnership, agency or employment relationship between us.
18.8 Survival. Provisions that by their nature should survive termination do so, including Sections 4.4, 4.5, 8, 11, 12, 13, 17 and 19.
19. Governing law and jurisdiction
These Terms are governed by the laws of Estonia, excluding its conflict-of-laws rules and the UN Convention on Contracts for the International Sale of Goods. The courts of Tallinn have exclusive jurisdiction, without prejudice to any mandatory consumer-protection rights of customers who qualify as consumers.
20. Contact
YAStuning OÜ - [email protected] - Pae tn 25-47, 11414 Tallinn, Estonia.