Terms of Service
Effective date: 2026-10-16
These Terms of Service ("Terms") govern your access to and use of the ShopToAI service (the "Service") provided by YAStuning OÜ (private limited company / OÜ), Pae tn 25-47, 11414 Tallinn, Estonia, registration number 14016370 ("we", "us", "our"). By creating an account or using the Service, you ("Customer", "you") agree to these Terms.
1. The Service
The Service provides AI-assisted audits of e-commerce product catalogs and proposes and applies changes, including structured data and feeds, for connected stores. The functions available depend on your plan and your store platform.
2. Accounts and eligibility
2.1 You must provide accurate registration information and keep it current.
2.2 You are responsible for safeguarding your credentials and for all activity under your account. Notify us promptly of any unauthorised use.
2.3 The Service is offered only to businesses. You confirm that you use it in a professional or commercial capacity, on behalf of a business, and are at least 18 years old.
2.4 Sanctions and export. You confirm that you are not located in, or a resident of, a country or territory under an EU sanctions embargo, that you are not on an EU, UN or other applicable sanctions list, and that you will not use the Service in breach of export-control or sanctions laws.
3. Your store and data
3.1 To use the Service you connect one or more stores. You represent that you are authorised to connect each store and to grant us the access required.
3.2 You are responsible for the lawfulness of the data you connect, including any personal data it contains. Where that data includes personal data, our Data Processing Agreement applies and you act as controller.
3.3 To connect a store, you grant the Service read and write access to it. We use this access for catalog data only. If you install our connector, it can also send us aggregated store statistics, which contain no data about your customers; you can turn this off in the connector settings. You decide whether to enable auto-apply. Auto-apply and rollback are available only on platforms that support them.
4. AI output and changes to your store
4.1 The Service uses AI to generate suggestions and content. AI suggestions and content are drafts. You must review them before they are applied or published, except where you enable auto-apply for designated fixes.
4.2 AI output is provided "as is" and may be inaccurate or incomplete. You are responsible for verifying it before you use it.
4.3 Applying changes is your decision. Any change to your store, whether you approve it manually or enable auto-apply, is made at your request and on your responsibility. Auto-apply is off by default.
4.4 No liability for the effect of changes. To the maximum extent permitted by law, we are not liable for the consequences of any change applied to your store, automatically or after your approval, including any effect on your content, product listings, visibility in search engines or AI assistants, traffic, conversions or sales. You are responsible for keeping your own backups. Rolling back a change does not undo effects it has already had. Section 11.4 applies.
4.5 Use of output. You may use the output the Service generates for your catalog for your business purposes.
4.6 Aggregated and de-identified data. We may create aggregated and de-identified data from your use of the Service and retain and use it to operate, secure, analyse, improve and market the Service, including after your account is closed. Such data does not identify you, your store or any product.
5. Subscriptions, fees and billing
5.1 Paid plans are billed through Stripe on the cycle shown at checkout.
5.2 Subscriptions renew automatically unless cancelled before the end of the current period. You can cancel at any time, effective at the end of the paid period.
5.3 All fees are non-refundable, except where the law does not allow this to be excluded. Cancelling stops future renewals; it does not refund the current period.
5.4 We may change prices on prospective notice; changes do not affect the current paid period.
5.5 Taxes. Fees are exclusive of VAT and other taxes, which you pay in addition, except taxes on our income. If you give us a valid VAT identification number of an EU Member State other than Estonia, the reverse-charge mechanism applies. You are responsible for keeping your VAT number and billing details accurate.
6. Acceptable use
You agree not to:
- (a) use the Service unlawfully or to process data you are not authorised to process;
- (b) attempt to breach security, access other customers' data, or disrupt the Service;
- (c) reverse engineer or resell the Service except as expressly permitted;
- (d) overload the Service or circumvent limits;
- (e) use the Service to violate third-party rights;
- (f) access the Service, or run scans, through automated means - including bots, scrapers, crawlers, or scripted requests - or scrape, harvest, or bulk-collect data from it, except through interfaces we expressly designate for your account;
- (g) introduce malware or code intended to disrupt the Service or gain unauthorised access;
- (h) use the Service to build a competing product or to benchmark it for a competitor;
- (i) share, resell or sublicense your account or workspace access, or exceed the limits of your plan.
7. Intellectual property
7.1 We retain all rights in the Service, its software and documentation.
7.2 You retain all rights in your store and catalog data. You grant us a limited licence to process it to provide the Service.
7.3 Feedback you provide may be used to improve the Service without obligation to you.
7.4 Your right to use the Service. Subject to these Terms and your plan, we grant you a limited, non-exclusive, non-transferable, non-sublicensable and revocable right to access and use the Service for your internal business purposes during the term.
7.5 Reference use. With your prior consent, we may name you as a customer and use your logo on our website and in our marketing materials.
8. Availability and changes
8.1 The Service is provided as available. We do not guarantee that it will be available, uninterrupted, secure or error-free.
8.2 We may change or remove features of the Service for legitimate reasons, such as security, legal requirements, changes by third-party providers or the development of the Service. If we remove a material feature of your paid plan, we tell you in advance and you may cancel.
8.3 Features labelled beta, preview or early access may change or be withdrawn at any time and carry no warranty or service commitment.
9. Third-party services
The Service relies on third-party services, including hosting, network, payment and AI providers, and works with your own e-commerce platform, hosting, plugins and themes. Their use is subject to their own terms. We are not responsible for their acts, omissions, availability or outputs.
10. Disclaimer
To the maximum extent permitted by law, the Service and its output are provided "as is" and "as available", without warranties of any kind, including implied warranties of merchantability, fitness for a particular purpose and non-infringement. We give no guarantee of any outcome, including any effect on your visibility, ranking, citations, traffic, conversions or sales in any search engine or AI assistant. You use the Service and act on its output at your own risk.
11. Limitation of liability
11.1 To the maximum extent permitted by law, neither party is liable for indirect or consequential loss, or for loss of profit, revenue, business, goodwill or data. This does not limit your payment obligations or your obligations under Section 12.
11.2 To the maximum extent permitted by law, our total aggregate liability arising out of or in connection with the Service, these Terms and the DPA, whether in contract, tort or otherwise, is limited to the fees you paid to us in the 3 months preceding the event giving rise to the claim.
11.3 To the maximum extent permitted by law, we are not liable for loss or damage caused by:
- (a) security incidents, cyberattacks or unauthorised access not attributable to us;
- (b) your own systems, hosting, website, plugins, themes, settings or store data;
- (c) third-party services, including the outputs of AI providers;
- (d) loss or corruption of data; you are responsible for keeping your own backups;
- (e) temporary unavailability, interruption or delay of the Service;
- (f) events beyond our reasonable control (Section 17.5);
- (g) AI suggestions and content, which are drafts you review before use, and changes applied to your store (Section 4.4).
11.4 Nothing in these Terms limits or excludes liability for intentional breach, gross negligence, death or personal injury, or fraud, or any other liability that cannot be limited or excluded under applicable law.
11.5 This Section does not limit either party's statutory liability to data subjects under Article 82 GDPR.
12. Indemnity
12.1 You will defend and indemnify us against third-party claims arising from your use of the Service in breach of these Terms or applicable law, or from the data you connect.
12.2 We notify you of such a claim, give you control of its defence and settlement (a settlement may not impose an obligation on us without our consent) and provide reasonable cooperation at your expense.
13. Suspension and termination
13.1 You may stop using the Service and close your account at any time. Cancelling a paid plan moves your account to the free plan; the agreement continues until the account is closed, and only then is it terminated.
13.2 We may suspend or terminate your access for material breach or where required by law.
13.3 On termination we delete your data as described in the Privacy Policy and DPA, subject to legal retention obligations.
13.4 You may also terminate the affected Service as described in the DPA, Section 6.3, if you object on reasonable data-protection grounds to a new sub-processor and we cannot resolve your objection.
13.5 Suspension. We may suspend your access immediately if a payment is overdue, if your use poses a security risk or breaches Section 6, or where the law requires it. Suspension does not relieve you of payment obligations.
14. Data protection
Our processing of personal data is described in the Privacy Policy. Where we process personal data on your behalf, the DPA forms part of these Terms.
15. Changes to these Terms
We may update these Terms. Material changes will be notified via the Service or by email and take effect on the stated date. Continued use after that date constitutes acceptance.
16. Confidentiality
16.1 "Confidential Information" means non-public information one party (the discloser) shares with the other (the recipient) that is marked confidential or that a reasonable person would understand to be confidential from its nature or the circumstances.
16.2 Our non-public technical information, including our methods, rules, prompts, limits, infrastructure and security measures, is our Confidential Information and trade secret. Further details of our security measures are given only to customers, on request and under this Section 16.
16.3 The recipient uses the other party's Confidential Information only to provide or use the Service under these Terms, protects it with at least reasonable care, and does not disclose it except to its staff, contractors and advisers who need it and are under similar confidentiality duties.
16.4 This does not cover information that is or becomes public through no fault of the recipient, that the recipient already held free of any duty of confidence, that it lawfully receives from a third party free to share it, or that it develops independently without using the Confidential Information.
16.5 If law or a court compels disclosure, the recipient may comply, but where permitted it first gives the other party reasonable notice so that party can seek protection.
16.6 These duties last for the term and for three years after it, except that trade secrets stay protected for as long as they remain trade secrets. Personal data is governed by the Privacy Policy and DPA.
17. General
17.1 Entire agreement. These Terms, with the Privacy Policy, the DPA and the plan or order you select, are the entire agreement between us about the Service and replace any earlier discussions or statements about it.
17.2 Severability. If any provision is held invalid or unenforceable, it is limited or removed only to the extent needed and the rest stays in force.
17.3 No waiver. If we do not enforce a right or provision, that is not a waiver of it.
17.4 Assignment. You may not assign these Terms without our prior written consent. We may assign them to an affiliate or to a successor in a merger, acquisition or sale of assets. Any other assignment is void. These Terms bind permitted successors and assigns.
17.5 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, including failures of third-party providers, networks or hosting, cyberattacks and acts of public authorities. This does not excuse payment obligations.
17.6 Notices. We give notices through the Service or by email to your account address; you send formal notices to us at the address in Section 19. A notice is treated as received when sent, or on the next business day if sent outside business hours.
17.7 No partnership. Nothing in these Terms creates a partnership, agency or employment relationship between us.
17.8 Survival. Provisions that by their nature should survive termination do so, including Sections 4.4, 4.6, 7, 10, 11, 12, 16 and 18.
17.9 Online contracting. As the Service is offered only to businesses, the information duties in Articles 10(1), 10(2) and 11(1) of Directive 2000/31/EC do not apply, to the extent the law allows.
17.10 Language. These Terms and our other legal documents are written in English. Any translation is provided for convenience only; if versions differ, the English version prevails.
18. Governing law and jurisdiction
These Terms are governed by the laws of Estonia, excluding its conflict-of-laws rules and the UN Convention on Contracts for the International Sale of Goods. The courts of Tallinn have exclusive jurisdiction.
19. Contact
YAStuning OÜ - [email protected] - Pae tn 25-47, 11414 Tallinn, Estonia.