# ShopToAI > ShopToAI is an Answer Engine Optimization (AEO) tool for WooCommerce stores and the agencies that run them. It checks each product's data the way AI assistants such as ChatGPT, Perplexity and Gemini read it and proposes the missing brand, category and attributes. Fixes you approve go into the JSON-LD markup and product feeds we serve, and you can undo any change. ## Product - [Homepage](https://shoptoai.com/): what ShopToAI does and how it works - [Pricing](https://shoptoai.com/pricing): Starter, Growth and Agency plans, monthly or annual, free catalog audit of up to 100 products - [Free AI-readiness check](https://shoptoai.com/scan): paste your store address or one product link and check a sample of your products against the data AI shopping assistants rely on, no login needed ## Guides - [Guides hub](https://shoptoai.com/guides): how to make your catalog readable to AI assistants - [Answer Engine Optimization (AEO): the complete guide](https://shoptoai.com/guides/answer-engine-optimization): What Answer Engine Optimization (AEO) is and which product data AI assistants read before they answer a shopper. - [How to get WooCommerce products recommended by AI shopping assistants](https://shoptoai.com/guides/woocommerce-ai-shopping): AI assistants only recommend products they can read. Five structured-data fixes that make every WooCommerce product eligible to appear in ChatGPT, Perplexity and Gemini answers. - [How agencies can sell and deliver AEO as a service](https://shoptoai.com/guides/aeo-for-agencies): AEO is a new service line that sits next to your SEO work. How to package it, price it and deliver it across many client stores from one dashboard. - [How to add GTIN to WooCommerce products](https://shoptoai.com/guides/add-gtin-in-woocommerce): Where to enter a GTIN in WooCommerce, why a wrong one is worse than none, and how to make sure it reaches the schema and feed. ## Blog - [Blog](https://shoptoai.com/blog): practical notes on AI shopping, structured data and WooCommerce - [AEO vs SEO: what changes when AI answers](https://shoptoai.com/blog/aeo-vs-seo): SEO optimizes to rank on a page of links. AEO optimizes to be the single answer an assistant speaks. What carries over, what AEO adds, and the mindset shift. - [Product schema (JSON-LD) for AI shopping: the fields that matter](https://shoptoai.com/blog/product-schema-json-ld): You do not need every schema.org property. The required Product/Offer fields, recommended ones that help assistants compare products, and availability values. - [GTIN, brand and identifiers: why AI assistants skip products without them](https://shoptoai.com/blog/gtin-brand-identifiers): GTIN and brand are how an assistant matches your product to what a shopper asked for. What a GTIN is and what to do when your products don't have one. - [The AEO audit checklist you can run on any store](https://shoptoai.com/blog/aeo-audit-checklist): A concrete AEO review: structured data, identifiers, offer clarity, feeds, crawler access and content. Covers the crawler setting most audits get wrong. - [How to measure AI visibility (and not fool yourself)](https://shoptoai.com/blog/measure-ai-visibility): AI visibility takes more than one number. The method: a repeatable prompt panel per assistant, and mentioned versus recommended versus cited. - [WooCommerce product feed for AI agents: what to include](https://shoptoai.com/blog/woocommerce-product-feed-ai): A product feed lets AI agents read your whole catalog at once, with current price and stock. What goes into it and why it has to stay in sync with the store. - [Fixing duplicate product schema in WooCommerce (Woo core, themes and Yoast)](https://shoptoai.com/blog/fix-duplicate-schema-woocommerce): WooCommerce core, your theme and an SEO plugin can each emit Product schema, and conflicting blocks make assistants back off. How to get to one clean source. - [WooCommerce structured data checklist for 2026](https://shoptoai.com/blog/woocommerce-structured-data-checklist): An ordered checklist for WooCommerce structured data: required Product/Offer fields, one source of truth, recommended identifiers, feeds and crawler access. - [Shopify vs WooCommerce for AEO: which is better for getting recommended by AI](https://shoptoai.com/blog/shopify-vs-woocommerce-aeo): AEO works on both Shopify and WooCommerce, and the quality of your product data decides the result. How the two differ and what the work looks like on each. - [llms.txt explained: does your store need one?](https://shoptoai.com/blog/llms-txt-explained): What llms.txt is, why AI search crawlers mostly ignore it today, where it does get used, and why it is a small optional piece of AEO. - [How to report AI visibility to clients (a simple monthly template)](https://shoptoai.com/blog/report-ai-visibility-to-clients): How to report AI visibility to clients: a one-page monthly format with readiness score, closed issues, AI check, work done and next month's plan. - [Why your WooCommerce products aren't showing up in ChatGPT Shopping](https://shoptoai.com/blog/products-not-in-chatgpt-shopping): AI assistants recommend products they can read. If yours are missing, the cause is usually missing structured data, brand or GTIN. How to check and fix it. - [We checked 96 WooCommerce stores: what ChatGPT can't read on a product page](https://shoptoai.com/blog/chatgpt-widzi-produkty-woocommerce): ChatGPT recommends products it can read. In 96 Polish WooCommerce stores, one product page in five had no Product data at all. What to fix, and in what order. - [Why your product isn't showing in AI answers](https://shoptoai.com/blog/why-product-not-in-ai-answers): Why an AI assistant skips a product in ChatGPT, Perplexity or Google, how to tell which data problem is yours, and where to start fixing it. - [How to get your products into Perplexity Shopping](https://shoptoai.com/blog/get-products-in-perplexity-shopping): The product data Perplexity needs to shortlist and recommend your products: one clean Product block, identifiers, price and stock. - [How to get products into Google AI Overviews and AI Mode](https://shoptoai.com/blog/products-in-google-ai-overviews): Google AI Overviews draw on your Merchant feed and Product schema. How to make them agree so Google names your products. - [How Microsoft Copilot reads your product data](https://shoptoai.com/blog/products-in-copilot-shopping): Copilot pulls from Bing and Microsoft's merchant program. The often forgotten data work that makes your products eligible. - [WooCommerce product attributes AI assistants actually use](https://shoptoai.com/blog/woocommerce-product-attributes-ai): AI assistants match shoppers' questions against size, material, color and capacity. Which WooCommerce attributes to add, and how they reach your product data. ## Comparisons - [Comparisons](https://shoptoai.com/compare): how ShopToAI compares to other AEO approaches and tools - [AEO tools for WooCommerce](https://shoptoai.com/compare/aeo-tools-for-woocommerce): What an AEO tool for WooCommerce should do, and how a WooCommerce-native tool compares to a typical AEO or SEO tool. - [AEO tools for agencies](https://shoptoai.com/compare/aeo-tools-for-agencies): What an agency needs from an AEO tool: multi-client management, applied fixes and client reporting, compared to a single-brand tool. - [AI visibility monitoring vs fixing](https://shoptoai.com/compare/ai-visibility-monitoring-vs-fixing): AI visibility tools measure whether AI mentions your brand. Catalog fixing makes your products readable and recommendable. Here is the difference. ## AEO by category - [AEO by category](https://shoptoai.com/aeo-for): category-specific product data that AI assistants need - [AEO for fashion and apparel](https://shoptoai.com/aeo-for/fashion): How to make fashion product data readable to AI assistants: sizes, colors, materials and per-variant identifiers. - [AEO for electronics](https://shoptoai.com/aeo-for/electronics): How to make electronics readable to AI assistants: model numbers, MPN, GTIN, specs and compatibility. - [AEO for beauty and cosmetics](https://shoptoai.com/aeo-for/beauty): How to make beauty products readable to AI assistants: shades, volume, ingredients, skin type and identifiers. - [AEO for supplements and health products](https://shoptoai.com/aeo-for/supplements): How to make supplements readable to AI assistants: actives, dosage, servings, dietary flags and identifiers, without unsafe claims. - [AEO for jewelry and watches](https://shoptoai.com/aeo-for/jewelry): How to make jewelry and watches readable to AI assistants: metal, purity, gemstone, size, movement and identifiers. - [AEO for furniture and home goods](https://shoptoai.com/aeo-for/furniture): How to make furniture readable to AI assistants: dimensions, material, weight, assembly and finish. - [AEO for food and beverage](https://shoptoai.com/aeo-for/food): How to make food products readable to AI assistants: allergens, dietary flags, weight, ingredients, without unsafe gaps. ## Glossary - [AEO & GEO glossary](https://shoptoai.com/glossary): plain definitions of the terms used across these pages - [AEO (Answer Engine Optimization)](https://shoptoai.com/glossary/aeo): Answer Engine Optimization is the practice of structuring your content and product data so AI assistants can read it, trust it, and quote it in their answers. For a store it means clean structured data, real identifiers and a clear offer, so an assistant can recommend your product with confidence. - [GEO (Generative Engine Optimization)](https://shoptoai.com/glossary/geo): Generative Engine Optimization is about getting your content cited and recommended inside the answer a generative AI writes. AEO makes your product facts machine-readable. GEO adds content assistants can quote, such as FAQ and buying guides, and lets their crawlers reach your store. - [Structured data](https://shoptoai.com/glossary/structured-data): Structured data is machine-readable information about a page, added in a standard format so search engines and AI assistants can understand it without guessing. For products it usually means a schema.org Product block describing name, price, brand, availability and identifiers. - [JSON-LD](https://shoptoai.com/glossary/json-ld): JSON-LD (JSON for Linking Data) is the recommended format for adding structured data to a web page. It is a small block of JSON, usually in a script tag, that describes the page's content, such as a Product with its price, brand and availability, in a way machines read reliably. - [GTIN](https://shoptoai.com/glossary/gtin): GTIN (Global Trade Item Number) is the standard product identifier managed by GS1, the number under a product's barcode. UPC is a 12-digit GTIN and EAN is a 13-digit GTIN. Assistants use it to match your product to the exact item a shopper asked for. - [Product feed](https://shoptoai.com/glossary/product-feed): A product feed is one structured file of your whole catalog that platforms pull on a schedule, so an AI assistant knows your current price and stock without crawling every page. Google Merchant Center, other shopping services and AI shopping assistants use it to index and compare products. ## Languages - English at the root, Polish under /pl (for example https://shoptoai.com/pl/pricing) ## What it does - AEO, the product data layer: JSON-LD, GTIN, brand, attributes, Google and AI agent feeds - Content and crawler access, often called GEO: hosted llms.txt, FAQPage markup and AI crawler access in robots.txt. Writing FAQ and buying guides for the store comes with the Growth and Agency plans - An AI-readiness score from 0 to 100 for each store - Fixes proposed by AI. By default each one waits for the merchant's approval. Approved brand, category and attributes go into the JSON-LD markup and feeds we serve and leave the WooCommerce product fields alone. Approved fixes to the description, short description, SKU and GTIN are written to WooCommerce. Every change keeps its old value so it can be undone - AI-answer monitoring (from Starter): tracks whether ChatGPT, Perplexity and Gemini name a store's products and whether the quoted price still matches the catalog. Brand monitoring in AI answers comes with the Agency plan - For WooCommerce stores with the plugin: orders that start from a link in an AI assistant, by day, and visits from AI crawlers - A product feed file prepared for ChatGPT shopping, which the merchant submits to OpenAI themselves - A WordPress plugin you connect by pasting two codes from the dashboard (https://wordpress.org/plugins/shoptoai-connector/), and one panel for agencies that run up to 15 client stores ## Contact - support@shoptoai.com